Driving measurable business results
and behavioral insights to target and guide prospective buyers smoothly from discovery, to consideration, to purchase.
Leveraging deep demographic data
for customers through collaboration on marketing program development and energize those programs with the use of relevant, informative and timely content to engage audiences.
Mike Eby Group Editorial Director
Mike relies on his combined engineering + journalism background to develop content strategies for brands in the mechanical, electrical and plumbing market sectors.
Terry McIver Content Director, Contracting Business
Terry McIver is director of content for Contracting Business. He has 13 years of experience covering the heating, ventilation, air conditioning and refrigeration industries.
Jacquie Niemiec Vice President, Endeavor Marketing Solutions
With a focus on the latest marketing strategies and solutions, Jacquie leads Endeavor Marketing Solutions, helping customers leverage new marketing technology and solutions to meet their business goals.
Ellen Parson Content Director, EC&M
Ellen provides a multi-channel content experience for electrical audiences, engaging them with trusted, technical content in digital, print and social channels.