Analysis, Trends and Insights for the $100B Electrical Marketplace
Creating product awareness, powerful branding and generating leads for marketers by using high-quality content and data to engage electrical distribution and wholesale decision makers.
Top Industries Served
Are Managers and Above
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Qualified Magazine Subscribers
Solving Marketers Biggest Challenges
Increase your sales with our help—through product messaging strategies and adept advertising programs.
Website and newsletter dedicated to electrical industry economic indicators and engaging an audience of executives of electrical product manufacturing companies, independent electrical manufacturers reps and electrical distributors.
Mike Eby Group Editorial Director
Mike relies on his combined engineering + journalism background to develop content strategies for brands in the mechanical, electrical and plumbing market sectors.
Jim Lucy Content Director, Electrical Wholesaling & Electrical Marketing
Jim delivers insights and analysis focused on topics impacting the electrical market’s channels of distribution, energy-efficient lighting and renewables, and local market economics.
Mike Hellmann Vice President, Buildings & Construction Group
With over 25 years of industry experience, Mike understands the unique challenges faced by solution providers and manufacturers. He partners with marketers to develop on-point marketing programs that drive success and meet goals.