Analysis, Trends and Insights for the $100B Electrical Marketplace

Creating product awareness, powerful branding and generating leads for marketers by using high-quality content and data to engage electrical distribution and wholesale decision makers.

Electrical Wholesaling

Job Function

Top Industries Served

0 %

Are Managers and Above

0 K+

Monthly Page Views

0 K+

Qualified Magazine Subscribers

Solving Marketers Biggest Challenges

Launch & Awareness
Launch & Awareness
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Short form content options that deliver big results for marketers.
Engaged Sales Leads
Engaged Sales Leads
Drive a faster sales cycle.

Increase your sales with our help—through product messaging strategies and adept advertising programs.

Marketing Solutions


Guide your strategy, gain insights, stay ahead of the competition.


Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.


Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.


Leverage our audience data to increase your social engagement & conversions.


Rely on video to engage audiences, attract new prospects and tell your story with impact.


Services that can help marketers break through roadblocks and execute successful strategies.

Website and newsletter dedicated to electrical industry economic indicators and engaging an audience of executives of electrical product manufacturing companies, independent electrical manufacturers reps and electrical distributors.

Expert Spotlight

  • Mike Eby Group Editorial Director

    Mike relies on his combined engineering + journalism background to develop content strategies for brands in the mechanical, electrical and plumbing market sectors.

  • Jim Lucy Content Director, Electrical Wholesaling & Electrical Marketing

    Jim delivers insights and analysis focused on topics impacting the electrical market’s channels of distribution, energy-efficient lighting and renewables, and local market economics.

  • Mike Hellmann Vice President, Buildings & Construction Group

    With over 25 years of industry experience, Mike understands the unique challenges faced by solution providers and manufacturers.  He partners with marketers to develop on-point marketing programs that drive success and meet goals.

Sponsorship Opportunities

Unique Sponsorship Opportunities provide marketers opportunities for branding, awareness, thought leadership and demand generation for marketers wanting to engage with electrical distribution and wholesale decision makers.

Stay up-to-date on the latest marketing trends by signing up for the Illumination Newsletter.


Jim Carahalios

David Sevin

Midwest | South
Jay Thompson

Account Manager
Steve Suarez

Vice President, Buildings & Construction Group
Mike Hellmann


Senior Director of Content
Mike Eby

Chief Editor
Jim Lucy

Associate Content Specialist
Ellie Coggins

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