Business Mastery and Technical Know-How for HVACR Professionals

Leveraging content focused on the latest HVACR products, trends and strategies being used by successful contracting businesses to generate powerful branding, awareness, marketing pipeline and lead generation for marketers.

Contracting Business Audience

Firm Activities

Types of Construction

0 %

Are Managers or Above

0 K+

Monthly Page Views

0 K+

Registered Members of HVAC-Talk Forum

Solving Marketers Biggest Challenges

Launch & Awareness
Launch & Awareness
Build awareness and generate excitement for new solutions and products.
Interactive Storytelling
Interactive Storytelling
Share your implementation and product development story in dynamic ways.
Engaged Sales Leads
Engaged Sales Leads
Drive a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions


Guide your strategy, gain insights, stay ahead of the competition.


Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.


Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.


Leverage our audience data to increase your social engagement & conversions.


Rely on video to engage audiences, attract new prospects and tell your story with impact.


Services that can help marketers break through roadblocks and execute successful strategies.

Expert Spotlight

  • Mike Eby Group Editorial Director

    Mike relies on his combined engineering + journalism background to develop content strategies for brands in the mechanical, electrical and plumbing market sectors.

  • Terry McIver Content Director, Contracting Business

    Terry McIver is director of content for Contracting Business. He has 13 years of experience covering the heating, ventilation, air conditioning and refrigeration industries.

  • Mike Hellmann Vice President, Buildings & Construction Group

    With over 25 years of industry experience, Mike understands the unique challenges faced by solution providers and manufacturers.  He partners with marketers to develop on-point marketing programs that drive success and meet goals.

Sponsorship Opportunities

Unique Sponsorship Opportunities that drive brand awareness, thought leadership and demand generation for marketers wanting to engage with HVACR professionals.

Stay up-to-date on the latest marketing trends by signing up for the Illumination Newsletter.


Director of Sales, Buildings & Construction Group
Joe Agron

Brian Sack

Southeast, CA & TX
Randy Jeter

Bill Boyadjis

Vice President, Buildings & Construction Group
Mike Hellmann

Account Manager
Steve Suarez


Content Director
Terry McIver

Senior Director of Content
Mike Eby

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