Content Development

Content Marketing That Drives Engagement

Content development and marketing programs powered by a team of subject matter experts, writers, analysts, content marketers, and designers, all focused on your success.

Types of Content We Create

Short Form

• Articles/Blog
• Top Tips
• FAQ

Long Form

  • Research Insight Reports
  • Whitepapers
  • Case Studies
  • Webinar Executive Summaries

Visual Form

  • Interactive Whitepapers
  • Infographics
  • Video
  • StoryDesign

Interested in taking a deeper dive into our content development and marketing programs?

Fill us in on the basics and someone will be in touch soon.

Our Recommendations

TOP TIPS

When you want to get your point across, less is more

Impactful, expertly designed content that offers a quick read and valuable information helps you stand out from competitors and differentiates your brand. Detail 5-10 quick tips or steps to encourage a better understanding of a topic to unlock these benefits.

Customer Benefits
  • Positions your company as a thought leader and industry expert by offering informative, educational content that is easily digestible and shareable
  • Subtly persuades decision makers and influencers without a strong sales message
  • Helps our audience understand and evaluate your company’s product or service offering
  • Requires minimal input from your product or marketing team but still results in high-quality, visually appealing, and impactful content
Top Tips
Ask the Expert

ASK THE EXPERT

Showcase your in-house expertise while solving industry problems

Put your leading expert in the spotlight in this quick-hit asset that uses the familiar Q&A format to position your company as a thought leader and industry expert. We’ll briefly interview your in-house expert or key strategic partner to address an industry problem, explore trends, or explain a product or service.

Customer Benefits
  • Builds trust with the audience through the words and image of your industry expert
  • Positions your company as a thought leader and industry expert by offering informative, educational content that is easily digestible and shareable
  • Subtly persuades decision-makers and influencers without a strong sales message
  • Requires minimal input from your product or marketing team but still results in high-quality, visually appealing, and impactful content

INFOGRAPHICS

Pictures speak louder than words

Infographics are highly effective at grabbing your audience’s attention, getting extra mileage from research data, engaging users on social media, or driving traffic to your site. We’ll work with you to translate your selected data points into highly visual and easily digestible content.

Customer Benefits
  • Increases brand awareness and engagement with your audience
  • Educates your audience on your position on a given topic area
  • Positions your brand as a thought leader and industry expert
  • Extends the impact of associated content (research, white paper, etc.)
Infographic

WHITE PAPER

A familiar, trusted solution is even more impactful with expert design

As one of the most effective tools to establish subject matter expertise and thought leadership, white papers provide the opportunity to take a deep dive into your solutions to industry problems. We elevate this tried-and-true format with thoughtful design to break up large areas of text and showcase your images, charts and customer testimonials.

Customer Benefits
  • Positions your company as a thought leader and industry expert
  • Educates the audience on your approach to addressing industry problems
  • Helps the audience understand and evaluate your product or service
  • Subtly persuades decision-makers and influencers without a strong sales message
  • Enhances credibility through co-branding with associated EBM brand
White Paper
StoryDesign

STORYDESIGN

Take your audience on an immersive visual journey that’s truly unforgettable

Bring the written word to life through a StoryDesign, an engaging format that combines quality content with compelling imagery and interactive effects. Powerful as a standalone product or paired with a research program or other long-form asset, StoryDesigns easily convey highly technical information or statistical analysis. They also provide an exciting user experience allowing you to collect valuable data on user interactions.

Customer Benefits
  • Provides users with an optimized, dynamic experience across all devices
  • Establishes thought leadership and educates users on key topics
  • Encourages users to interact and learn more about the content that interests them
  • Extends the life of related assets, such as research, white papers, or webinars
  • Allows you to gain deeper insights into audience interest through metrics

Want more information on our content development and marketing programs?

Fill us in on the basics and someone will be in touch soon. 

Our Brands

American School & University
Test

Insights for the Evolving $300B+ Education Facilities Market

Facilities, Superintendents, Architects and Operations Personnel

Architectural Products
Test

Products & Trends for Moving Design Forward

Architects, Designers, Engineers, Specifiers, Contractors & Corporate Management

BUILDINGS
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Commercial Building Operations and Modernization Know How

Building Owners and Facility Professionals

Contracting Business
Test

Business Mastery and Technical Know-How for HVACR Professionals

Owners, Service & Sales Managers, Leaders of HVAC Contractors

CONTRACTOR
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Product & Insight for Leading Edge Plumbing & Mechanical Contracting

Managers & Decision Makers of Plumbing & Mechanical Contracting Firms

EC&M
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Trusted Insights for the $1B+ Electrical Systems Market

Electrical Contracting Decision Makers, Executives & Managers at Engineering Firms

Electrical Wholesaling
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Analysis, Trends and Insights for the $100B Electrical Marketplace

Electrical Wholesaler & Distributor Executives & Business Leaders

HPAC Engineering
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Shaping the Future of Mechanical & Building Automation Systems

Managers, Engineers, Designers, Facility Engineers & Management

i+s
Test

Commercial Interior Design Trends, Aesthetics and Insights

Interior Designers, Architects & Executives