Product-placement opportunity
For product manufacturers and tool companies who want to position their products
as solutions to problems.
Building Resilience offers product placement opportunities to products and tools that solve construction problems.
Sponsors are featured in two episodes: as the Spotlight and in a “Flashback” segment.
Building Resilience content focuses on resilient design—including selecting the right products—and resilient construction—installing those products correctly.
Tell Me MORE about Building Resilience!
How Does Building Resilience Work?
You provide the products and technical support, and we will provide the jobsites, and editorial production.
Through our network of North American builders and remodelers, we have excellent access to a variety of jobsites to showcase new products or new ways to install tried and true products.
We will match your product(s) to a jobsite we agree on. You will be asked for technical support, which is often highlighted in the episode, and for talking points to consider when scripting the show.
Viewers see the host, Michael Anschel, speak on how your products were selected and how they fit into the resilient design and construction equation. Viewers also see professional trade contractors installing your products correctly and efficiently according to best-practices standards of quality.
Season 4 episode: Continuous ExteriorInsulation
ADDITIONAL OPPORTUNITY: Capture your own content. Jobsites are usually open to a photo/video crew capturing the installation process. You can provide your own crew or contract our video team.
Building Resilience Details
Episode Details
Episode Length: 8-12 minutes each
Each episode goes in-depth with several segments answering different questions about the topic:
- Cold open
- Flashback to previous episode
- Resilient Design: A discussion of a design problem and how the product is a solution
- Conceptual sketch: An animated segment outlining a “perfect-world” scenario
- Resilient Construction: A jobsite video installation sequence
- Closing
This year, we plan to take the show on the road to jobsites of our social media and IRL friends, like
- Ben Bogie
- Aron Jones
- Kali Sundbrook
- and others in all corners of North America
Performance Metrics
Reach:
- 316,489 on Youtube with 3.3% CTR
- 355,000 on Meta
Episode Views:
- 4,200 average views on YouTube
- 8,400 average ThruPlays on Facebook
Engagement: Over 1,400 hours of watch time
on YouTube for season 3
Distributed on multiple platforms:
- protradecraft.com (464k visitors annually)
- Punch List newsletter (40,000 subs)
- Content Alert newsletter (40,000 subs)
- YouTube (33k subscribers)
- TikTok
Building Resilience Package Details
$35,000 per episode
- Product featured in two episodes: 1 Feature Episode and 1 “Flashback” segment (~8,000 views)
- Full-page ad in Pro Remodeler (163k+ circulation)
- Each episode featured in ProTradeCraft’s PunchList newsletter as editorial content (40k recipients)
- Each episode featured in ProTradeCraft’s single-topic Content Alert newsletter (40k recipients)
- Each episode will get top billing on ProTradeCraft.com when launched (21k pageviews per month
- One 2-3 minute “Inspo” talk video pulled from the episode on why your product was a good fit
- Episodes will live in perpetuity on ProTradeCraft’s YouTube channel and ProTradeCraft.com
- Your logo will be included in one full-page Building Resilience house ad in Pro Remodeler with a QR Code linking to the Building Resilience landing page.
- Each episode will be shared on ProTradeCraft’s YouTube, Facebook, and Instagram channels, as well as a hub of social media influencers and partners, including OA Design+Build, Pro Builder, and Pro Remodeler.
Additional Information
•Upgrade by adding PTC’s Live Demonstration Zone at the International Builders’ Show
•Case Study based on the product’s use and rationale.
•Custom video/animation options available
Contact Us to Learn More
SALES
Sean Olin
Vice President of Sales
609-230-7000
solin@endeavorb2b.com
Bill Black
Director of Business Development
215-880-4251
bblack@endeavorb2b.com
Tim Gillerlain
Integrated Media Advisor
630-800-0779
tgillerlain@endeavorb2b.com
Ed Rafalowski
Integrated Media Advisor
215.429.7971
erafalowski@endeavorb2b.com